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Asians Just Don't Get It
By Bill Halvorsen
We in America are so used to having the Holocaust
bulk large as the preeminent symbol of inhumanity that we tend to
forget that there are about 5 billion people outside of the reach
of Western Civilization who just don't see Twentieth Century history
the way we do. Recent events in Asia demonstrate the culture clashes
involved: where we are supposed to see indescribable horror, Asians,
it appears, see just another series of symbols manipulated by the
long nosed Whites which they can use for fun and profit.
The first of what has become a series
of Asian gaffes occurred last fall, during the Pokemon boom. The
popular TV show spun off a series of trading cards, and demand was
so high that the price of the cards skyrocketed. In order to meet
demand, some enterprising marketer obtained cards meant for Asian
distribution only. When these cards surfaced in America, however,
new problems began: it turned out that one of the cards was marked
with a "manji", otherwise known as a swastika, which in Japanese
culture is a sign of hope and good luck. When some Jewish kids found
the cards, they complained "it's about hate" and the usual Jewish
advocacy groups, led by the ADL, instead of teaching the kids a
lesson in cross-cultural awareness, opted for intolerance and immediately
went on the offensive. One of children, endearingly, suggested that
the card makers should make good for creating the cards by contributing
to a Holocaust project. Within a couple of weeks, the card makers
were issuing profuse public apologies.
At about the same time, a Hong Kong
firm, selling heating units chose to market them in billboards featuring
a diminutive likeness of Adolf Hitler giving the stiff arm salute
with the caption, "Declare war on the cold front!" Bearing in mind
that Hitler's army was indeed done in by General Winter in their
invasion of Russia in 1941, the ad seemed witty and apropos. Moreover,
the caricature of Hitler was ludicrous, conveying nothing of the
charisma and forbidden power that seems to make his image attractive
to various people on the margins. Nevertheless, fresh outrage erupted
and after complaints by the usual advocacy groups, followed by pious
appeals from German and Israeli diplomats, the ads were withdrawn.
Next, an enterprising journalist "discovered"
a restaurant in Taipei that featured on its wall photographs of
emaciated concentration camp inmates. The exact reasoning behind
this choice of décor is hard to fathom, but it is certain that there
was no intent to make a political statement: apparently the owners
of the restaurant simply wished to juxtapose photos of people who
presumably would leap at the chance to dine on the appetizing fare
of this particular eating establishment. Again, the chorus of complaints
from the "round eyed" Westerners eventually led to the removal of
the photographs.
The most recent Asian faux pas concerns
a bar in Korea, known as the "Third Reich", which, in keeping with
its theme, features waitresses dressed in black leather and drinks
entitled "Adolf Hitler" and such. Again, complaints came first from
Westerners, and after the by now predictable domino effect of freak
outs from offended individuals to Jewish agencies through the German
and Israeli embassies down to local government officials, the bar
made a surprising decision: they simply barred Westerners from the
establishment. However, the pressure continued to be applied, and,
the last word is that the bar is revamping its décor.
Of course, if we take our cue from
the Holocaust Reactionaries who see Nazis under every bed, we might
be inclined to see in these actions "gross insensitivity" among
Asians to the ineffable horrors of the Holocaust, or we might even
see these as symptomatic of growing neo-Nazism and Hitler rehabilitation
in this region, where about half the world's population resides.
However, a thoughtful reflection on
the phenomena indicates something else entirely. There were no political,
racial, or even anti-Semitic overtones in any of these actions,
just Asian businessmen co-opting western symbols in order to make
a buck. And what's wrong with that? It seems ridiculous to propose
that these Asians would be expected to know the immense freight
of meaning that these symbols are supposed to convey. After all,
Holocaust education is not mandated in Asia as it is in the West.
And, anyway, why should be expect Asians to know our context, they
were, after all, simply using the symbols in their own. One starts
to wonder how Asians think of our periodic expropriations of Asian
culture, whether they think our musical chinoiserie is authentic,
whether they think "The Mikado" is funny, whether they think it
is appropriate to hijack Confucian expressions to sell canned chow
mein, Lao Tse to write lyrics for Beatles songs, or turn the Buddha
into a lawn ornament.
It's hard to say. But it does appear
that the equilibrium of outrage all seems to be moving in one direction,
where westerners or segments thereof are leaning hard on Asians
not to use the designated accoutrements of evil as they have been
designated by the professorate and the politicos. All of this must
be rather baffling to Asians, who at this point are probably wondering
what the hell is wrong with us.
At bottom these various brouhahas are
probably indicative of a couple of things. One would be the closer
interpenetration of western and eastern societies. But since eastern
societies outnumber us by a factor of three or four to one, it seems
likely that as events unfold the tables will be turned and we will
be the ones getting lessons in sensitivity: which means, among other
things, get your "Kung Fu" episodes on tape while you can. On second
thought, maybe the Asian reaction will not be proscriptive, but
relaxed and philosophical. If so, that would contrast sharply with
the current western reaction, which is the other symptom here.
What drives it? Our guess is that the
Holocaust industry is running out of fuel. The war's long over,
the pips of reparations have almost squeaked, and, sorry to say,
there are a lot more things going on that are more important in
our daily lives than what happened over fifty years ago in Eastern
Europe. When you run out of fuel you look for something else: apparently,
the Holocaust industry seems intent on finding its future raw materials
in the less developed countries of the Far East. To paraphrase a
Chinese expression, there should be some interesting -- and amusing
-- times ahead.
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