William Pierce

In 1974, Pierce dropped the age limit and reorganized the NYA as the National Alliance (NA), which he would lead until his death in 2002. The NA, which aimed to be a vanguard party capable of leading the "lemmings" comprising the white masses to revolutionary victory, adopted the slogans "Free Men Are Not Equal" and "Equal Men Are Not Free." Effectively a Leninist in terms of tactics, Pierce was not interested in winning his battle through electoral successes. He wanted his vanguard to lead the white masses to power, something that could only come after a period of ethnic cleansing that Pierce referred to as a "temporary unpleasantness," the seizure of state power and creation of all-white nations.