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Estee Lauder Ads Evoke ‘Nazi Image’?

By Mark Weber ∙ June 1, 2000

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The giant cosmetics firm of Estee Lauder has recently come under fire for some of its advertisements depicting blond models. Critics say the photos “evoke the Nazi image of the perfect race,” according to a report in the weekly Jewish Press of Brooklyn, New York (“Lauder Ads Called Nazi Like,” March 10, 2000). A Lauder company spokesman, however, rejects the charge as “totally ludicrous,” adding that anyone who is familiar with the Lauder name knows that it would never do anything having “Nazi undertones.” The company, which is run by Leonard Lauder, said it might pull ads from the trendy Talk magazine, whose creative director, Oliveri Toscani, made the remarks.

Not only is the Lauder family Jewish, but Leonard’s brother, Ronald Lauder, plays a prominent role in international Jewish-Zionist affairs. He is head of the Jewish National Fund, an important quasi-governmental Israeli agency, the Chairman of Presidents of Major Jewish Organizations, a powerful Jewish-American organization, and heads the Ronald S. Lauder Foundation, which works to advance Jewish interests in Eastern Europe.

Author

  • Mark Weber

    Mark Edward Weber (born October 9, 1951 in Portland, Oregon) studied history at the University of Illinois (Chicago), the University of Munich (Germany), and Portland State University, graduating with a bachelor's degree in history (with high honors). He then did graduate work in history at Indiana University (Bloomington), where he served as a history instructor and received a Master's degree in European history. Since 1995, Weber has been director of the California-based Institute for Historical Review (IHR), which until the early 2000s was a leading revisionist research and publishing outlet. For nine years, he was also editor of the IHR's former Journal of Historical Review, which folded in 2002. Since the early 2000s, Weber has consistently refused any cooperation with other revisionist outlets and organizations. His IHR does not even mention the existence of other organizations, such as CODOH, Castle Hill Publishers or Armreg Ltd, let alone any of their activities or publications.

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Bibliographic information about this document: The Journal of Historical Review, vol. 19, no. 2 (March/April 2000), p. 62
Other contributors to this document: n/a
Editor’s comments: n/a

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